No Basics - SS15 Lookbook

 I am seriously excited to finally be able to unleash our SS15 collection. Keeping the Gemma Goldstone aesthetic of fun fashion, using unconventional fabrics to create statement pieces, this collection is bold enough to sass up any wardrobe. Mixing Barbie pinks with sheers, sequins and cow prints the No Basics collection is exactly as it says- no basic pieces, no basic bitches. Each piece is a statement of it's own and can be styled as casual or glam as you like!

Shooting down the streets of East London the street art covered walls contrasted with the industrial setting where our inspiration. Meet Mizz Heidi Petit-Jean, the mega babe blogger/model who totally rocked the collection - despite the freezing cold weather and slight rain!! With her to die for curls and strong features her love for anyting glittery, fluffy and colourful makes her a girl after my own heart!

The No Basics collection will be available to buy online from mid February 2015 however if you would like to pre order and the the first to get your hands on the collection email me: gemma@gemmagoldstone.com

AW14/15 Lookbook

It's finally here, our shiny new lookbook has landed and gosh was it worth it?! Shot on the mean streets of East London with street art as our backgrounds Lucy Richards blasted colour into her shots not forgetting the vibrant green tones of model/blogger Sophie Hannah Richardson's amazing hair!!! This collection will be sure to see you through the party season with Vampy 90's style cami dresses, glittery mini and maxis and easy wear co-ords you can dress up or down to suit your style. Not forgetting our signature furs in Candyfloss Pink and Lilac for ultimate club kid style or White and Black for more easy going styles. So whatever your mood or occasion this collection will be sure to see you through AW14 in style. 

The collection will be dropping across our stores including our ASOS Marketplace / Shopcade / The Fashion Galleries / Independent Boutique !!

So make sure you are following our Instagram / Twitter / Facebook to be the first to know about product drops and exclusive discounts and offers!!

AW14 Lookbook Photoshoot BTS

It's that time of year again where the weather starts to get colder and the days start to get shorter and we have to revamp ourselves ready for the new season. Gemma Goldstone AW14 is all about going from day to night effortlessly with vampy cami dresses and sports luxe purples getting ready for party season with a sparkle. Staying true to our 90's girl Vibez, we have introduced more affordable pieces alongside our signature fluffy bomber jackets in statement lilac and candy floss pink to run alongside our easygoing monochromes creating outfits for all occasions! 

Shooting in Shoreditch East London, we created quite the stir. With mega babe model/blogger/social media correspondent Sophie Hannah Richardson and super talented photographer Lucy Richards we were a total dream team! Using the amazingly decorated streets of Brick Lane it was a colour explosion with the street art as our backdrop and pavement as our catwalk we were able to capture the most exciting shots and video clips! Check out what we got up to for a sneak peak of the looks and follow us on Instagram.com/gemma_goldstone and twitter.com/gemma_goldstone for updates on the full lookbook and how you can be one of the first to get your hands in our new season treats!!

Www.lucyrichardsphotography.com

Www.sophiehannahrichardson.com