No Basics - SS15 Lookbook

 I am seriously excited to finally be able to unleash our SS15 collection. Keeping the Gemma Goldstone aesthetic of fun fashion, using unconventional fabrics to create statement pieces, this collection is bold enough to sass up any wardrobe. Mixing Barbie pinks with sheers, sequins and cow prints the No Basics collection is exactly as it says- no basic pieces, no basic bitches. Each piece is a statement of it's own and can be styled as casual or glam as you like!

Shooting down the streets of East London the street art covered walls contrasted with the industrial setting where our inspiration. Meet Mizz Heidi Petit-Jean, the mega babe blogger/model who totally rocked the collection - despite the freezing cold weather and slight rain!! With her to die for curls and strong features her love for anyting glittery, fluffy and colourful makes her a girl after my own heart!

The No Basics collection will be available to buy online from mid February 2015 however if you would like to pre order and the the first to get your hands on the collection email me: gemma@gemmagoldstone.com

Foxy Pop Up with ASOS Marketplace and The Fox Problem

This weekend was round two of the ASOS Marketplace x The Fox Problem's Foxy Pop Up bringing together a hand picked selection of AM's designer boutiques for a pop up extravaganza in Shoreditch! With Smashbox and Bumble & Bumble giving free foxy make overs shoppers could leave each to hit London Town in style. We were super excited to be invited along as one of their fave boutiques and set ourselves up a station in the corner! It was so nice meeting the other brands including Smoke and Mirrors, Nereus, Florence Bridge and Gabriella Piccolo. It was such a fun weekend and with over 2000 people stepping through the doors the weekend went down a storm!! Check out some of our snapshots....

Loving this totally Kawaii Barbie SnapBack from MODU SnapBack!!

Be sure to check out what's happening over on our ASOS Boutique and get following to be the first to know about all the new stock drops https://marketplace.asos.com/boutique/gemma-goldstone

London Fashion Week A/W14

So once again the social event written in bold sharpie on everyone's calendar is the infamous London Fashion Week. Full of glitz, glamour and the most stylish of beings LFW never fails to exceed expectations and this year was no exception! Carrying on the 90's vibes with an added modern twist designers seemed to be right on the mark of how we can carry our summer wardrobes right through to next season. Here's a little round up of the collections that we were totally crushing on this week....

Fyodor Golan turned his catwalk into a barbie underworld with pink pink and more pink contrasted with shiny PVC's and fur finishes to set off the late 80's / early 90's vibe. FIERCE!!

Next up was the ever fabulous House of Holland. With metallics one could only dream about in vibrant blues, greens and pinks all mixed with the contrasting textures of fur splashes and padded oversized bombers. However we are totally swooning over the fluffy pom pom shoes in a rainbow of colours. Dreamy!!!

The Tom Ford Babez were as fierce as ever and were sure to add a sophisticated edge to the mix and match furs and sequin American football tops. This pic n mix party wardrobe would sit perfectly in our wardrobes getting us through next season!! What a clever sausage!

What a lovely little suprise the Matthew Williamson show was. Furs, metallics, sparkles and a paint pot full of colours it was definitely our fave collection of the season. With the must have fur collar essentials and a flufly black and white polka dot dress of dreams (which if anyone would like to buy me you would make my life) we just simply can't get enough of this marvelous collection of creations!!

It was metallics galore at Meadham Kirchhoff gracing the tinsel curtained catwalk in typical Mk style. Contrasting the collection with floaty dolly dresses and two pieces that Cher Horowitz would be donning in her matchy matchy wardrobe, it was the array of metallic wellies and multi tonal boots which set off the looks adding edge and a final touch of fun to the collection. 

Finally it was the Sophie Webster which captured the attention of the fash pack. Setting up Barbie like models in pink corridors, a fur draped model in the ultimate fashion walk in and a 90's babe chilling to her CD Walkman in the bath it was every side of the ultimate 'Cinder-fucking-Rella' and she rocked from the feet up. Total babe! 

So like it or not the 90s are here to stay until 2015 and quite frankly we are obsessed!! So get your platform trainers at the ready and get ready for a year of metallics, sparkles and fur and total girl power ✌️

Shiny New Lookbook

The long awaited lookbook is here. Taking you through from winter to summer the collection mashes up ghetto goth and cyber barbie for a 90's infused treat!! Shot by the wonderfully talented Will Grundy with Lisa Cheun on hair and make up and Loranique Pienaar working her styling magic, Yolanda Thein (of SupaModel Management) was the ultimate girl power icon. So feast you eyes upon some fashion goodness and follow us on ASOS Marketplace to be the first to shop the new collection!!!