No Basics - SS15 Lookbook

 I am seriously excited to finally be able to unleash our SS15 collection. Keeping the Gemma Goldstone aesthetic of fun fashion, using unconventional fabrics to create statement pieces, this collection is bold enough to sass up any wardrobe. Mixing Barbie pinks with sheers, sequins and cow prints the No Basics collection is exactly as it says- no basic pieces, no basic bitches. Each piece is a statement of it's own and can be styled as casual or glam as you like!

Shooting down the streets of East London the street art covered walls contrasted with the industrial setting where our inspiration. Meet Mizz Heidi Petit-Jean, the mega babe blogger/model who totally rocked the collection - despite the freezing cold weather and slight rain!! With her to die for curls and strong features her love for anyting glittery, fluffy and colourful makes her a girl after my own heart!

The No Basics collection will be available to buy online from mid February 2015 however if you would like to pre order and the the first to get your hands on the collection email me: gemma@gemmagoldstone.com

SS15 Fashion Weeks

Well that's a wrap. The most stylishly eventful month of the year has come to a close and designers from all over the world came flooding to the 4 main fashion capitals showcasing their SS15 collections. After trawling though all the collections I have picked out my faves from the last 4 weeks and tied them up in a nice little bow for you so have a scroll and check out next Spring/Summers hot list.

In my opinion Ashish has really nailed it with the past couple of collections. Think streetwear covered in sequins and that's where it's at! After last seasons light up trainers (which I'm still dying to get my hands on) they have come back just as strong with some chunky fur covered sequin heels to make you want to never wear flat shoes again! Proving that you can never have enough sparkle in your life, their snakeskin track suits sparkly T's and mini dresses you will never have a dull wardrobe day again. Stealing the limelight however has to be the 'Kim-ye' [ Kim Kardashian and Kanye West] sequin faces adorned on sweater jumpers and jeans. Pure genius!! 

My ultimate fave collection (possibly of all time) has to go to Moschino. Under the watchful eye of the genius that is Mr Jeremy Scott, the brand has totally upped it's fashion stakes presenting another quirky, fun and tongue in cheek collection this time influenced by their style queen, Barbie. Pink, pink, pink with neon touches boldly pushed the collection to a whole other level creating the ultimate wardrobe for every Barbie girl in her Barbie world. So be it Sporty Barbie, Malibu Barbie or Party Girl Barbie, there is an outfit to suit every mood. It's what every 6 year old girl dreams of but this time it's the grown ups that get to have the fun!! 

Meadham Kirchoff took us back to the 80's with their Madonna inspired mis-matched collection. Introducing a contrast of colours, textures and styles they have mixed up hot pink and yellow PVC with lace basque tops and sheer denim style jackets. Layering was the key to this collection creating a constructed, chaotic show and at the heart of it all was a collection of super wearable and fun statement pieces for ultimate summer style. Vogue hands at the ready, this collection will rock up your summer wardrobe. 

So it seems that the master of multi tasking, Mr Jeremy Scott has been working his neon socks of and managed to pull out of the bag not one, but two killer collections this fashion week. Taking a more street wear inspired approach and inspired by his muse of the moment Miley Cyrus, Jeremy mixed bomber jackets with teenie hot pants and bikini tops, 80's inspired mini animal print party dresses and mismatched leather patchwork co-ords and jackets. This pic'n'mix collection is completely versatile and wearable but still fun and super cool, must have style inspo for the summer!! 

Chic Model Monochrome was Muglers inspiration this season with clean cut silhouettes, 90's style designs and cut out features for an added edge. The chic style of the collection makes the pieces really easy to style and stylish enough to give Cara Delevigne a run for her money. Thigh high splits pushed the limitations of the collection giving it an edge with metallic bursts for a contemporary twist. All round this sophisticated style can be translated into everyone's wardrobe and take your look from day to night effortlessly for true model style.

So that's it for another few months until Fashion week returns in Feb boasting AW15 collections. In the mean time all we can do is construct our shopping lists ready to blast into the next season!! Dressing up boxes at the ready.... It's gonna be a fun one!

Shopcade x LFW SS15

Last weekend London was overhauled by the fash pack taking the city by storm with shows, presentations, events and party's galore. We teamed up with major shopping app Shopcade in a pop up extravaganza in Central London for two days. Taking over The White Space in Covent Garden, along with brands such as Karizma, Dazzle and Jolt, High Spirit and Heba we set up shop for the two day shopping event. The weekend consisted of free makeovers and nails, delish treats from Lola's cupcakes and MAJOR sparkly ness from the Glitter Lips babez! Taking over the decks was everyone from The Glitter Beats, Hoxton Radio, Fabienne DesFleurs and DJ Sarah Giggles getting everyone in the mood ready for Sundays after party finalie! We had such fun meeting loads of amazing people and getting everyone glammed up in our fluffy bombers! Massive thanks to the Shopcade and Forward PR teams for accommodating us and making our LFW totally fierce!

See what we got up to for yourselves...

The White Space - 5 Great Newport Street, Covent Garden

Shopcade x LFW pop up set up

Ain't no party like a Shopcade partaayyyy

Our super cool display!!!

LFW Style Rocking one of our AW14 pencil skirts with a Chanel print T and 90's booties!!

Mizz Fabienne Desfleurs on the decks werkin our lilac furrrrr

Devo'd I already had my nails done! There HoH Monster nails where immense!!

Hanging out with the Dazzle and Jolt Babez at the Shopcade x LFW after party!!

X

LFW and Shopcade Pop Up

The time of year has come round again where the streets of London become the most stylish catwalk as the fash pack come out in force for the London Fashion Week SS15 shows. With a non stop week of shows, presentations and of course parties it becomes the who's who in fashion. This year Gemma Goldstone is coming to London and we are majorly excited to announce that we will be apart of the Shopcade LFW pop up store. 

Shopcade have come a long way since setting up in 2011 by Nathalie Gaveau. The social shopping app now boasts a whopping 2,000,000 visits monthly sharing the hottest and freshes looks from over 100,000 brands worldwide. After the success of their last LFW event (the most stylish bus ride you'll take in your life) they are back for round two this time taking over The White Space in Covent Garden. With two days of championing new talent from the fashion industry with super cool DJ sets and lots of other treats in store it is not to be missed. 

To celebrate we are offering our cool customers a massive 20% off everything all weekend so get yourself down and check out what's in store and grab yourself a barg!!