AW14/15 Lookbook

It's finally here, our shiny new lookbook has landed and gosh was it worth it?! Shot on the mean streets of East London with street art as our backgrounds Lucy Richards blasted colour into her shots not forgetting the vibrant green tones of model/blogger Sophie Hannah Richardson's amazing hair!!! This collection will be sure to see you through the party season with Vampy 90's style cami dresses, glittery mini and maxis and easy wear co-ords you can dress up or down to suit your style. Not forgetting our signature furs in Candyfloss Pink and Lilac for ultimate club kid style or White and Black for more easy going styles. So whatever your mood or occasion this collection will be sure to see you through AW14 in style. 

The collection will be dropping across our stores including our ASOS Marketplace / Shopcade / The Fashion Galleries / Independent Boutique !!

So make sure you are following our Instagram / Twitter / Facebook to be the first to know about product drops and exclusive discounts and offers!!

LFW and Shopcade Pop Up

The time of year has come round again where the streets of London become the most stylish catwalk as the fash pack come out in force for the London Fashion Week SS15 shows. With a non stop week of shows, presentations and of course parties it becomes the who's who in fashion. This year Gemma Goldstone is coming to London and we are majorly excited to announce that we will be apart of the Shopcade LFW pop up store. 

Shopcade have come a long way since setting up in 2011 by Nathalie Gaveau. The social shopping app now boasts a whopping 2,000,000 visits monthly sharing the hottest and freshes looks from over 100,000 brands worldwide. After the success of their last LFW event (the most stylish bus ride you'll take in your life) they are back for round two this time taking over The White Space in Covent Garden. With two days of championing new talent from the fashion industry with super cool DJ sets and lots of other treats in store it is not to be missed. 

To celebrate we are offering our cool customers a massive 20% off everything all weekend so get yourself down and check out what's in store and grab yourself a barg!!

MTV babe Becca Dudley for The Arcadia Online

We are totally crushing over the 'it' girl of the moment Miss Becca Dudley. MTV presenter come model come DJ (is there anything this girl can't do?!) is taking over the world by storm and her most recent tell all interview with The Arcadia Online gives us the inside track on girl behind the camera and her tale of how she become the jack of all trades that she is today!! We were mesmerised by the interview and super excited to see her rocking our white fluffy bomber jacket!! I think it's safe to say Becca is a total babe and can't wait to see what she does next!!

Read the full interview here: http://www.thearcadiaonline.com/faces-to-watch-the-many-faces-of-becca-dudley/

Get Becca's look with our fluffy bomber jacket here: https://marketplace.asos.com/listing/jackets/white-fluffy-fur-bomber-jacket/1912133

HA Pop Up Weekender

We spent the Easter weekend partying on down the at HA Pop Up Weekender at the Truman Brewery on Brick Lane. Along with MAJOR brands such including Gabriella Piccolo and MODU SnapBack we fashed up the weekend bringing designer fierceness together with live music and drinks flowing to create ultimate vibes right the way through the bank holiday. 

    
           

    

        

   

HA Pop Up Weekender

It's almost time for the Easter Bunny to come round and deliver much chocolatey goodness to the sweet toothed childeren inside of us!! What's more it mostly means a 4 day weekend extravaganza for those among us lucky enough to escape the office for the bank holiday knees up tradition!! So if you are in search of something to keep you occupied this weekend then look no further, we have the solution!! The Air Media are hosting a two day pop up shopping/entertainment affair bringing some of the UK's finest fashion talent (including yours truely) alongside Asias musical talents including Taiwan's very own MC Hotdog!!! ( I know right?!?!) We will be offering special discounts to everyone at the event and it's your chance to get your hands on our shiny new products not even available yet in our stores!! What's more you can shop your look in time for the muchly anticipated afterparty taking place on Saturday night getting your weekend started in style! So be sure to get yourselves down to the Truman Brewery on Brick Lane, London on Saturday and Sunday to join us for this unique event!

Get your ticket now to secure your place for this unmissable event!

http://www.eventbrite.co.uk/e/ha-weekend-where-attitude-meets-fashion-tickets-10987212047

Chinatown Fashventure

I am super excited to finally share with you the finished images from our Chinatown adventure. A dream creative collaboration with the brilliantly talented photographer Lucy Richards and the half Japanese half Italian babe Nadia  Silverstone. Swanning around Chinatown, London we were able to find the most brilliant locations using the Chinese symbols as pieces of art and shop window displays as a colour injected backdrop. Working with these super talented gals was an absolute dream so feast you eyes upon this Kawaii treat and enjoy.....

www.lucyrichardsphotography.com
www.nadiasilverstone.com

Foxy Pop Up with ASOS Marketplace and The Fox Problem

This weekend was round two of the ASOS Marketplace x The Fox Problem's Foxy Pop Up bringing together a hand picked selection of AM's designer boutiques for a pop up extravaganza in Shoreditch! With Smashbox and Bumble & Bumble giving free foxy make overs shoppers could leave each to hit London Town in style. We were super excited to be invited along as one of their fave boutiques and set ourselves up a station in the corner! It was so nice meeting the other brands including Smoke and Mirrors, Nereus, Florence Bridge and Gabriella Piccolo. It was such a fun weekend and with over 2000 people stepping through the doors the weekend went down a storm!! Check out some of our snapshots....

Loving this totally Kawaii Barbie SnapBack from MODU SnapBack!!

Be sure to check out what's happening over on our ASOS Boutique and get following to be the first to know about all the new stock drops https://marketplace.asos.com/boutique/gemma-goldstone

Foxy Pop Up

We are super excited about the arrival of the Foxy Pop Up shop this weekend with ASOS Marketplace and entertainment network The Fox Problem that we got the email from ASOS HQ that we had been one of the lucky hand picked boutiques to take part in this shopping extravaganza we eek’d in excitement.

Bringing back everything that we miss from 90’s entertainment, The Fox Problem (headed up by the super stylish Gemma Cairney, Georgia LA and Gerogie Okell) is hosting this mega weekend and giving you all the behind the scenes goss on their twitter, insta and faceyB! So get to following!!!!

 

 

 

After the sucess of the vintage pop up weekender it’s time for the indy boutiques to take over with some of AM’s hottest brands at the forefront. Even more excitingly Smashbox cosmetics will be offereing free make overs so you can leave the shop dolled up to the 9’s ready to paint the town glitter!! What’s more we will be offering a massive 20% off everything and will be bringing lots of new season pieces that haven’t even landed on ASOS yet!! So come on down and say Hiyas!!