No Basics - SS15 Lookbook

 I am seriously excited to finally be able to unleash our SS15 collection. Keeping the Gemma Goldstone aesthetic of fun fashion, using unconventional fabrics to create statement pieces, this collection is bold enough to sass up any wardrobe. Mixing Barbie pinks with sheers, sequins and cow prints the No Basics collection is exactly as it says- no basic pieces, no basic bitches. Each piece is a statement of it's own and can be styled as casual or glam as you like!

Shooting down the streets of East London the street art covered walls contrasted with the industrial setting where our inspiration. Meet Mizz Heidi Petit-Jean, the mega babe blogger/model who totally rocked the collection - despite the freezing cold weather and slight rain!! With her to die for curls and strong features her love for anyting glittery, fluffy and colourful makes her a girl after my own heart!

The No Basics collection will be available to buy online from mid February 2015 however if you would like to pre order and the the first to get your hands on the collection email me: gemma@gemmagoldstone.com

MTV babe Becca Dudley for The Arcadia Online

We are totally crushing over the 'it' girl of the moment Miss Becca Dudley. MTV presenter come model come DJ (is there anything this girl can't do?!) is taking over the world by storm and her most recent tell all interview with The Arcadia Online gives us the inside track on girl behind the camera and her tale of how she become the jack of all trades that she is today!! We were mesmerised by the interview and super excited to see her rocking our white fluffy bomber jacket!! I think it's safe to say Becca is a total babe and can't wait to see what she does next!!

Read the full interview here: http://www.thearcadiaonline.com/faces-to-watch-the-many-faces-of-becca-dudley/

Get Becca's look with our fluffy bomber jacket here: https://marketplace.asos.com/listing/jackets/white-fluffy-fur-bomber-jacket/1912133

Chinatown Fashventure

I am super excited to finally share with you the finished images from our Chinatown adventure. A dream creative collaboration with the brilliantly talented photographer Lucy Richards and the half Japanese half Italian babe Nadia  Silverstone. Swanning around Chinatown, London we were able to find the most brilliant locations using the Chinese symbols as pieces of art and shop window displays as a colour injected backdrop. Working with these super talented gals was an absolute dream so feast you eyes upon this Kawaii treat and enjoy.....

www.lucyrichardsphotography.com
www.nadiasilverstone.com

New Collection Lookbook Photoshoot

Friday was the epic shoot for my new lookbook mixing up the last collection with lots of shiny new pieces. Bringing together the two collections to make one epic masterpiece to carry you through until next spring/summer. We shot in the amazing TrackSide Studios in a very sunny London Fields and I had the most amazing team. With Will Grundy behind the camera and his super assistant Liberto on hand they captured some epic shots of our gorgeous model Yoldana. Creating the 90's vibez was the uber talented Lisa Chau on Hair and Make Up with colour palettes to die for!!! And finally my amazing stylist Loranique dressing the model (and herself) taking it back to 1997! Fuelled with sugary snacks and fizzy pop we got through the 27 looks without even breaking a sweat. Have a cheeky look here at what went on behind the scenes and get a sneak look at some of the fierce new products coming soon!!!

 

 

 

A MASSIVE thankyou to all of my superstar team!! You rock xxx