Temp Drop Flash Sale

The chill of winter is upon up with the nights drawing in and the sudden drop in temperature it's safe to safe our overstayed summer has finally come to an end. But don't dispare!! We've got your winter style sorted too keep you tasty and dazzling through the season!! We've teamed up with ASOS Marketplace to offer all our sassy customers 20% our array of fluffy jacket treats until Monday to wave goodbye to those winter blues!! The only problem now is deciding which colour to go for.....

https://marketplace.asos.com/boutique/gemma-goldstone

AW14/15 Lookbook

It's finally here, our shiny new lookbook has landed and gosh was it worth it?! Shot on the mean streets of East London with street art as our backgrounds Lucy Richards blasted colour into her shots not forgetting the vibrant green tones of model/blogger Sophie Hannah Richardson's amazing hair!!! This collection will be sure to see you through the party season with Vampy 90's style cami dresses, glittery mini and maxis and easy wear co-ords you can dress up or down to suit your style. Not forgetting our signature furs in Candyfloss Pink and Lilac for ultimate club kid style or White and Black for more easy going styles. So whatever your mood or occasion this collection will be sure to see you through AW14 in style. 

The collection will be dropping across our stores including our ASOS Marketplace / Shopcade / The Fashion Galleries / Independent Boutique !!

So make sure you are following our Instagram / Twitter / Facebook to be the first to know about product drops and exclusive discounts and offers!!

Major Indie Brand Big Up

Being a small indie label, though it's super fun, it can be tough being a small fish in a rather large pond! This is why it's soo important to support each other and give credit where credits due! Gone are the days on stepping on each other's toes with your 6 inch stilettos and in are the super cool and super friendly creatives having each other's backs and showing some serious love! This is why I have decided to dedicate this post to 4 major players in the here and now fash pack!

Shop Floor Whore

Headed up by mega babe Siobhan, super kawaii label Shop Floor Whore is leading the turban take over and taking all the fluffy accessories to match! Dressing the coolest of the cool in the club kid scene, her seriously fierce creations are the only way to add colour and sparkle to your style! Top of my wishlist is her AMAZING pink fluffy Marabou earrings 💖💖💖

Sassy World

Launched this year by the queen of sass her self, Helena Lester-Card, has turned the vintage world into a kaleidoscope of colour and print. Hand picking the most amazing pieces you will ever come across and styling them up with some major custom Sassy World accessories she is brining back ultimate Girl Power though style! Top of my wish list is one of her AMAZING pink Sassy World chokers 💖💖💖

MODU Snapbacks

After meeting the MODU team at some London pop up events I can honestly say they truly are as cool as their brand and the most friendly and fun to be around! Customising their range of Snapbacks with some serious fun, they are top of their game offering something different draped in coolness. Top of my wish list is their AMAZING black and pink Barbie SnapBack 💖💖💖

Romy LDN 

New kids on the block Romy LDN have already won the heart of every 90's obsessed girl in the Uk. Customising chunky 90's style sandles with fluffy faux fur, shoes will never be the same again! Fluffy feet are the only way to party through this summer! Top of my wishlist is their AMAZING pink on white SISI sandles 💖💖💖

Be sure to check out these amazing brands and show them some love, coz they're bloody awesome!

Chinatown Fashventure

I am super excited to finally share with you the finished images from our Chinatown adventure. A dream creative collaboration with the brilliantly talented photographer Lucy Richards and the half Japanese half Italian babe Nadia  Silverstone. Swanning around Chinatown, London we were able to find the most brilliant locations using the Chinese symbols as pieces of art and shop window displays as a colour injected backdrop. Working with these super talented gals was an absolute dream so feast you eyes upon this Kawaii treat and enjoy.....

www.lucyrichardsphotography.com
www.nadiasilverstone.com

Foxy Pop Up with ASOS Marketplace and The Fox Problem

This weekend was round two of the ASOS Marketplace x The Fox Problem's Foxy Pop Up bringing together a hand picked selection of AM's designer boutiques for a pop up extravaganza in Shoreditch! With Smashbox and Bumble & Bumble giving free foxy make overs shoppers could leave each to hit London Town in style. We were super excited to be invited along as one of their fave boutiques and set ourselves up a station in the corner! It was so nice meeting the other brands including Smoke and Mirrors, Nereus, Florence Bridge and Gabriella Piccolo. It was such a fun weekend and with over 2000 people stepping through the doors the weekend went down a storm!! Check out some of our snapshots....

Loving this totally Kawaii Barbie SnapBack from MODU SnapBack!!

Be sure to check out what's happening over on our ASOS Boutique and get following to be the first to know about all the new stock drops https://marketplace.asos.com/boutique/gemma-goldstone

Mist Mag Editorial

So excited about the latest issue of Mist Mag with this STUNNING editorial featuring lots of Gemma Goldstone goodies!! Styled by Sophie Richardson and featuring pieces from boss babe Shop Floor Whore these images are fashion food for the eyes. Gorge!!

 Gemma Goldstone SS14 Silver PVC Choker Dress

 Shop Floor Whore goodies and Gemma Goldstone SS14 Metallic Blue Leggins

Gemma Goldstone Metallic PVC Crop T and Mid Skirt

Shiny New Lookbook

The long awaited lookbook is here. Taking you through from winter to summer the collection mashes up ghetto goth and cyber barbie for a 90's infused treat!! Shot by the wonderfully talented Will Grundy with Lisa Cheun on hair and make up and Loranique Pienaar working her styling magic, Yolanda Thein (of SupaModel Management) was the ultimate girl power icon. So feast you eyes upon some fashion goodness and follow us on ASOS Marketplace to be the first to shop the new collection!!!