Shopcade x LFW SS15

Last weekend London was overhauled by the fash pack taking the city by storm with shows, presentations, events and party's galore. We teamed up with major shopping app Shopcade in a pop up extravaganza in Central London for two days. Taking over The White Space in Covent Garden, along with brands such as Karizma, Dazzle and Jolt, High Spirit and Heba we set up shop for the two day shopping event. The weekend consisted of free makeovers and nails, delish treats from Lola's cupcakes and MAJOR sparkly ness from the Glitter Lips babez! Taking over the decks was everyone from The Glitter Beats, Hoxton Radio, Fabienne DesFleurs and DJ Sarah Giggles getting everyone in the mood ready for Sundays after party finalie! We had such fun meeting loads of amazing people and getting everyone glammed up in our fluffy bombers! Massive thanks to the Shopcade and Forward PR teams for accommodating us and making our LFW totally fierce!

See what we got up to for yourselves...

The White Space - 5 Great Newport Street, Covent Garden

Shopcade x LFW pop up set up

Ain't no party like a Shopcade partaayyyy

Our super cool display!!!

LFW Style Rocking one of our AW14 pencil skirts with a Chanel print T and 90's booties!!

Mizz Fabienne Desfleurs on the decks werkin our lilac furrrrr

Devo'd I already had my nails done! There HoH Monster nails where immense!!

Hanging out with the Dazzle and Jolt Babez at the Shopcade x LFW after party!!

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Gemma Goldstone x The Laden Showroom

After our roaring success collaborating and taking ASOS by storm I am super excited to announce that we have launched as a concession in The Laden Showroom on Brick Lane!! Nestled in the heart of East London, The Laden Showroom champions emerging designers and brands and gives the opportunity to set up shop as a concession in their gorgeous showrooms!! So make sure next time you're in the area you swing by and check out our luxurious collection in person (and even try on one of our super in demand fluffy bomber jackets)!! 

LFW and Shopcade Pop Up

The time of year has come round again where the streets of London become the most stylish catwalk as the fash pack come out in force for the London Fashion Week SS15 shows. With a non stop week of shows, presentations and of course parties it becomes the who's who in fashion. This year Gemma Goldstone is coming to London and we are majorly excited to announce that we will be apart of the Shopcade LFW pop up store. 

Shopcade have come a long way since setting up in 2011 by Nathalie Gaveau. The social shopping app now boasts a whopping 2,000,000 visits monthly sharing the hottest and freshes looks from over 100,000 brands worldwide. After the success of their last LFW event (the most stylish bus ride you'll take in your life) they are back for round two this time taking over The White Space in Covent Garden. With two days of championing new talent from the fashion industry with super cool DJ sets and lots of other treats in store it is not to be missed. 

To celebrate we are offering our cool customers a massive 20% off everything all weekend so get yourself down and check out what's in store and grab yourself a barg!!

AW14 Lookbook Photoshoot BTS

It's that time of year again where the weather starts to get colder and the days start to get shorter and we have to revamp ourselves ready for the new season. Gemma Goldstone AW14 is all about going from day to night effortlessly with vampy cami dresses and sports luxe purples getting ready for party season with a sparkle. Staying true to our 90's girl Vibez, we have introduced more affordable pieces alongside our signature fluffy bomber jackets in statement lilac and candy floss pink to run alongside our easygoing monochromes creating outfits for all occasions! 

Shooting in Shoreditch East London, we created quite the stir. With mega babe model/blogger/social media correspondent Sophie Hannah Richardson and super talented photographer Lucy Richards we were a total dream team! Using the amazingly decorated streets of Brick Lane it was a colour explosion with the street art as our backdrop and pavement as our catwalk we were able to capture the most exciting shots and video clips! Check out what we got up to for a sneak peak of the looks and follow us on Instagram.com/gemma_goldstone and twitter.com/gemma_goldstone for updates on the full lookbook and how you can be one of the first to get your hands in our new season treats!!

Www.lucyrichardsphotography.com

Www.sophiehannahrichardson.com

Major Indie Brand Big Up

Being a small indie label, though it's super fun, it can be tough being a small fish in a rather large pond! This is why it's soo important to support each other and give credit where credits due! Gone are the days on stepping on each other's toes with your 6 inch stilettos and in are the super cool and super friendly creatives having each other's backs and showing some serious love! This is why I have decided to dedicate this post to 4 major players in the here and now fash pack!

Shop Floor Whore

Headed up by mega babe Siobhan, super kawaii label Shop Floor Whore is leading the turban take over and taking all the fluffy accessories to match! Dressing the coolest of the cool in the club kid scene, her seriously fierce creations are the only way to add colour and sparkle to your style! Top of my wishlist is her AMAZING pink fluffy Marabou earrings 💖💖💖

Sassy World

Launched this year by the queen of sass her self, Helena Lester-Card, has turned the vintage world into a kaleidoscope of colour and print. Hand picking the most amazing pieces you will ever come across and styling them up with some major custom Sassy World accessories she is brining back ultimate Girl Power though style! Top of my wish list is one of her AMAZING pink Sassy World chokers 💖💖💖

MODU Snapbacks

After meeting the MODU team at some London pop up events I can honestly say they truly are as cool as their brand and the most friendly and fun to be around! Customising their range of Snapbacks with some serious fun, they are top of their game offering something different draped in coolness. Top of my wish list is their AMAZING black and pink Barbie SnapBack 💖💖💖

Romy LDN 

New kids on the block Romy LDN have already won the heart of every 90's obsessed girl in the Uk. Customising chunky 90's style sandles with fluffy faux fur, shoes will never be the same again! Fluffy feet are the only way to party through this summer! Top of my wishlist is their AMAZING pink on white SISI sandles 💖💖💖

Be sure to check out these amazing brands and show them some love, coz they're bloody awesome!

Gemma Goldstone Launches on ASOS

We are super excited to finally be able to unleash out dirty little secret to you lovely lot!! With the amazing support from The Laden Showrooms the Gemma Goldstone label has officially launched on our new stockist, ASOS.com!!! Yes we are up there with the big dogs on the worlds retail giant online retailer!!! With lots more still to be added, the first drop of the collection lunched this Tuesday and keep your eyes peeled for lots more Goldstone style to be dropped over the next couple of weeks. In the meantime show your support and help us take over the world one fluffy jacket at a time <3

Check us out here: http://www.asos.com/search/Gemma-Goldstone?q=Gemma+Goldstone&RecentSearchesUsed=true

MTV babe Becca Dudley for The Arcadia Online

We are totally crushing over the 'it' girl of the moment Miss Becca Dudley. MTV presenter come model come DJ (is there anything this girl can't do?!) is taking over the world by storm and her most recent tell all interview with The Arcadia Online gives us the inside track on girl behind the camera and her tale of how she become the jack of all trades that she is today!! We were mesmerised by the interview and super excited to see her rocking our white fluffy bomber jacket!! I think it's safe to say Becca is a total babe and can't wait to see what she does next!!

Read the full interview here: http://www.thearcadiaonline.com/faces-to-watch-the-many-faces-of-becca-dudley/

Get Becca's look with our fluffy bomber jacket here: https://marketplace.asos.com/listing/jackets/white-fluffy-fur-bomber-jacket/1912133