It's that time of year again where the weather starts to get colder and the days start to get shorter and we have to revamp ourselves ready for the new season. Gemma Goldstone AW14 is all about going from day to night effortlessly with vampy cami dresses and sports luxe purples getting ready for party season with a sparkle. Staying true to our 90's girl Vibez, we have introduced more affordable pieces alongside our signature fluffy bomber jackets in statement lilac and candy floss pink to run alongside our easygoing monochromes creating outfits for all occasions!
Shooting in Shoreditch East London, we created quite the stir. With mega babe model/blogger/social media correspondent Sophie Hannah Richardson and super talented photographer Lucy Richards we were a total dream team! Using the amazingly decorated streets of Brick Lane it was a colour explosion with the street art as our backdrop and pavement as our catwalk we were able to capture the most exciting shots and video clips! Check out what we got up to for a sneak peak of the looks and follow us on Instagram.com/gemma_goldstone and twitter.com/gemma_goldstone for updates on the full lookbook and how you can be one of the first to get your hands in our new season treats!!