#TBT Miley Cyrus

We are dedicating this #TBT [Throw Back Thursday] post to one of our defining moments so far as a brand. At the height of her Twerking phenomenon (and that VMA performance) Miss Miley Cyrus was featured in Notion magazine with not 1, not 2 but THREE pages of her adorned in Gemma Goldstone garms. Styled by our queen Alexis Knox, Miley looked MAJOR in our white fluffy bomber jacket and choker neck co-ord and some killer 90's style heeld sandals. For this #TBT post we have a real treat in store for you! Thanks to MileyHQ.net we have even more access into the shoot with some hawt out-takes. So feast your eyes upon these gorgeous shots and then head over to our ASOS Marketplace store and get the Miley look with a luxurious fluffy bomber ....



 

 

AW14 Lookbook Photoshoot BTS

It's that time of year again where the weather starts to get colder and the days start to get shorter and we have to revamp ourselves ready for the new season. Gemma Goldstone AW14 is all about going from day to night effortlessly with vampy cami dresses and sports luxe purples getting ready for party season with a sparkle. Staying true to our 90's girl Vibez, we have introduced more affordable pieces alongside our signature fluffy bomber jackets in statement lilac and candy floss pink to run alongside our easygoing monochromes creating outfits for all occasions! 

Shooting in Shoreditch East London, we created quite the stir. With mega babe model/blogger/social media correspondent Sophie Hannah Richardson and super talented photographer Lucy Richards we were a total dream team! Using the amazingly decorated streets of Brick Lane it was a colour explosion with the street art as our backdrop and pavement as our catwalk we were able to capture the most exciting shots and video clips! Check out what we got up to for a sneak peak of the looks and follow us on Instagram.com/gemma_goldstone and twitter.com/gemma_goldstone for updates on the full lookbook and how you can be one of the first to get your hands in our new season treats!!

Www.lucyrichardsphotography.com

Www.sophiehannahrichardson.com

Behind the scenes in Chinatown

As a designer it is massively important to me to collaborate with other creatives trying out new ideas and concepts and looking at things though someone else's perspective. So I was super excited when photographer Lucy Richards and model Nadia Silverstone agreed to do a creative street style shoot featuring all the shiny new collection pieces and some oldie but goodie staples. Inspired by our gorgeous half Japanese half Italian babe Nadia, Lucy decided that Chinatown would be the ultimate setting for this creative shoot. Venturing around Chinatown making quick changes out of sight and the instant inspiring settings and locations we caused a bit of an attraction with Nadia strutting around in her own fierce Jeffery Cambel silver studded platform boots and Lucy on pointe capturing every moment. I have captured some behind the scenes footage for you to feast your eyes upon have get an insight into the shoot and what to expect! 

       

   

   

I would like to say a massive massive thank you to my two super talented babes for contributing to our vision and throwing themselves out there like nobody was watching!! Ultimate dream team!!

www.lucyrichardsphotography.com

www.nadiasilverstone.com

New Collection Lookbook Photoshoot

Friday was the epic shoot for my new lookbook mixing up the last collection with lots of shiny new pieces. Bringing together the two collections to make one epic masterpiece to carry you through until next spring/summer. We shot in the amazing TrackSide Studios in a very sunny London Fields and I had the most amazing team. With Will Grundy behind the camera and his super assistant Liberto on hand they captured some epic shots of our gorgeous model Yoldana. Creating the 90's vibez was the uber talented Lisa Chau on Hair and Make Up with colour palettes to die for!!! And finally my amazing stylist Loranique dressing the model (and herself) taking it back to 1997! Fuelled with sugary snacks and fizzy pop we got through the 27 looks without even breaking a sweat. Have a cheeky look here at what went on behind the scenes and get a sneak look at some of the fierce new products coming soon!!!

 

 

 

A MASSIVE thankyou to all of my superstar team!! You rock xxx