AW14 Lookbook Photoshoot BTS

It's that time of year again where the weather starts to get colder and the days start to get shorter and we have to revamp ourselves ready for the new season. Gemma Goldstone AW14 is all about going from day to night effortlessly with vampy cami dresses and sports luxe purples getting ready for party season with a sparkle. Staying true to our 90's girl Vibez, we have introduced more affordable pieces alongside our signature fluffy bomber jackets in statement lilac and candy floss pink to run alongside our easygoing monochromes creating outfits for all occasions! 

Shooting in Shoreditch East London, we created quite the stir. With mega babe model/blogger/social media correspondent Sophie Hannah Richardson and super talented photographer Lucy Richards we were a total dream team! Using the amazingly decorated streets of Brick Lane it was a colour explosion with the street art as our backdrop and pavement as our catwalk we were able to capture the most exciting shots and video clips! Check out what we got up to for a sneak peak of the looks and follow us on Instagram.com/gemma_goldstone and twitter.com/gemma_goldstone for updates on the full lookbook and how you can be one of the first to get your hands in our new season treats!!

Www.lucyrichardsphotography.com

Www.sophiehannahrichardson.com

Major Indie Brand Big Up

Being a small indie label, though it's super fun, it can be tough being a small fish in a rather large pond! This is why it's soo important to support each other and give credit where credits due! Gone are the days on stepping on each other's toes with your 6 inch stilettos and in are the super cool and super friendly creatives having each other's backs and showing some serious love! This is why I have decided to dedicate this post to 4 major players in the here and now fash pack!

Shop Floor Whore

Headed up by mega babe Siobhan, super kawaii label Shop Floor Whore is leading the turban take over and taking all the fluffy accessories to match! Dressing the coolest of the cool in the club kid scene, her seriously fierce creations are the only way to add colour and sparkle to your style! Top of my wishlist is her AMAZING pink fluffy Marabou earrings 💖💖💖

Sassy World

Launched this year by the queen of sass her self, Helena Lester-Card, has turned the vintage world into a kaleidoscope of colour and print. Hand picking the most amazing pieces you will ever come across and styling them up with some major custom Sassy World accessories she is brining back ultimate Girl Power though style! Top of my wish list is one of her AMAZING pink Sassy World chokers 💖💖💖

MODU Snapbacks

After meeting the MODU team at some London pop up events I can honestly say they truly are as cool as their brand and the most friendly and fun to be around! Customising their range of Snapbacks with some serious fun, they are top of their game offering something different draped in coolness. Top of my wish list is their AMAZING black and pink Barbie SnapBack 💖💖💖

Romy LDN 

New kids on the block Romy LDN have already won the heart of every 90's obsessed girl in the Uk. Customising chunky 90's style sandles with fluffy faux fur, shoes will never be the same again! Fluffy feet are the only way to party through this summer! Top of my wishlist is their AMAZING pink on white SISI sandles 💖💖💖

Be sure to check out these amazing brands and show them some love, coz they're bloody awesome!

Gemma Goldstone Launches on ASOS

We are super excited to finally be able to unleash out dirty little secret to you lovely lot!! With the amazing support from The Laden Showrooms the Gemma Goldstone label has officially launched on our new stockist, ASOS.com!!! Yes we are up there with the big dogs on the worlds retail giant online retailer!!! With lots more still to be added, the first drop of the collection lunched this Tuesday and keep your eyes peeled for lots more Goldstone style to be dropped over the next couple of weeks. In the meantime show your support and help us take over the world one fluffy jacket at a time <3

Check us out here: http://www.asos.com/search/Gemma-Goldstone?q=Gemma+Goldstone&RecentSearchesUsed=true

MTV babe Becca Dudley for The Arcadia Online

We are totally crushing over the 'it' girl of the moment Miss Becca Dudley. MTV presenter come model come DJ (is there anything this girl can't do?!) is taking over the world by storm and her most recent tell all interview with The Arcadia Online gives us the inside track on girl behind the camera and her tale of how she become the jack of all trades that she is today!! We were mesmerised by the interview and super excited to see her rocking our white fluffy bomber jacket!! I think it's safe to say Becca is a total babe and can't wait to see what she does next!!

Read the full interview here: http://www.thearcadiaonline.com/faces-to-watch-the-many-faces-of-becca-dudley/

Get Becca's look with our fluffy bomber jacket here: https://marketplace.asos.com/listing/jackets/white-fluffy-fur-bomber-jacket/1912133

Cheryl Cole and Tinie Tempah Crazy Stupid Love video

It's happened, Cheryl Cole has returned to the scene looking fierce and fabulous as ever!! Her new song, Crazy Stupid Love featuring Tinie Tempah has been everywhere the past week and her new video had finally been released for us to envy her perfect abs in a sequin bra top! However, super excitingly for us, the main dancers in the video are all dresses in super fly Gemma Goldstone garms! Rocking our tinsel bomber jacket, mesh t shirt and air tex and mesh crop tops, the gals rock the video as Chezzas underground entourage. We have some amazing stills from the video and make sure you check it out to see the collection in its full glory!!

Check out the full video here: http://youtu.be/H8tS5UQmNQM

You can get the look for yourself on our ASOS Marketplace store: https://marketplace.asos.com/boutique/gemma-goldstone

HA Pop Up Weekender

We spent the Easter weekend partying on down the at HA Pop Up Weekender at the Truman Brewery on Brick Lane. Along with MAJOR brands such including Gabriella Piccolo and MODU SnapBack we fashed up the weekend bringing designer fierceness together with live music and drinks flowing to create ultimate vibes right the way through the bank holiday. 

    
           

    

        

   

Easter Eggstravaganza with ASOS Marketplace

The time of year has come where it is socially acceptable to munch your way through mountains of egg shaped chocolates and spend 4 days of the year staying in bed until lunch and partying your way through the nights. Here are Gemma Goldstone HQ we have teamed up with ASOS Marketplace to get you through the weekend in style with a MASSIVE 30% most of the online collection. Treat yourself to some pieces from the new collection including the 90's PVC zip twin sets or a furry clutch bag to make sure you have everything you need to look fabulous this bank holiday!! 

https://marketplace.asos.com/boutique/gemma-goldstone

Happy Easter fashion bunnies xxx