No Basics - SS15 Lookbook

 I am seriously excited to finally be able to unleash our SS15 collection. Keeping the Gemma Goldstone aesthetic of fun fashion, using unconventional fabrics to create statement pieces, this collection is bold enough to sass up any wardrobe. Mixing Barbie pinks with sheers, sequins and cow prints the No Basics collection is exactly as it says- no basic pieces, no basic bitches. Each piece is a statement of it's own and can be styled as casual or glam as you like!

Shooting down the streets of East London the street art covered walls contrasted with the industrial setting where our inspiration. Meet Mizz Heidi Petit-Jean, the mega babe blogger/model who totally rocked the collection - despite the freezing cold weather and slight rain!! With her to die for curls and strong features her love for anyting glittery, fluffy and colourful makes her a girl after my own heart!

The No Basics collection will be available to buy online from mid February 2015 however if you would like to pre order and the the first to get your hands on the collection email me: gemma@gemmagoldstone.com

Carnival Magazine Editorial

Carnival Magazine is an ' independent digital publication that celebrates fashion photography from around the globe' shocasing creative conceptual content zoning in on creative photographic styling. We are super excited that our garms where featured in the latest edition in a shoot styled and submitted but creative styling genius Christobelle Batchelor and shot by Katie Blench. 'Futur' brings 'high fashion alien' down to earth with creative warped photography and out of this world styling the final imagery are more like pieces of art. Pushing the boundaries in all aspects of the shoot has created a visual feast and given 'cyber chic' a whole new make over. 

We love these images featuring our Metallic PVC Choker Dress and Silver PVC Zip Top and matching Silver PVC Zip Mini Skirt 

 See the full shoot over on Carnival Magazine 

Superhero x Baby G

Remember those super cool brightly coloured Baby G watches from the hey day - well last month they turned the big 2 0!!  And to celebrate Superhero mag did an uber cool shoot to comemorate their "tough but cute" attitude with some majorly bad ass chicks (and of course some majorly bad ass brands!!). With girls of the moment Cheyenne Davide and Donnika Anderson styled by the brilliant Hannah Grunden it was the team of dreams and the images - much like the identity of Baby G - are young, cool and fresh. Check out a couple of the images featuring some Gemma Goldstone swag and head over to see the full shoot in all it's glory over on Superhero mag.....

Check out the full shoot HERE

Get the look with one of our super cute Candyfloss Fur Bomber Jacket over on www.gemmagoldstone.com