Friday 15 February 2013

FLUX

Flux was the Gemma Goldstone graduate collection. The pieces were inspired by fashion being perceive as sculptural pieces. Exaggerating upon the use of unconventional fabrics including Vinyl, Rubber and Leather the sculptured silhouettes tell a story of the growth of a design taking a journey from a more conventional clothing silhouette to an Avant Garde sculptural piece. Using a simple colour palette of black and gold the observer is not distracted by the colours but drawn into the design and craftsmanship of the pieces.
This directional collection demonstrates the Gemma Goldstone brands philosophies through a creative exhibitional vision. Combining clean cut silhouettes with unconventional fabrics to stand out from the crowd in. They are pieces of a fierce personality and would be worn by the fearlessness of the Gemma Goldstone customer. Though not a commercially viable collection, these pieces are the birth of a vision, a concept, a brand set for world domination.
Let me take you on a journey......














Photography by: Joanna Ritchie
Hair and Make up by: Faye Mathison
Models : Natalie Yemm
                Sarah Tweed
Designer/Styling/Shoot Director: Gemma Goldstone

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